Figgy Pudding Is Required
It is that time of year! Lucky for you we have the best holiday gifts for the craft beer lover in your life… or for yourself! After all, you deserve nice things, too :). As always, #1 on our list is the indomitable FIGGY PUDDING. It starts as an English-style barleywine, to which we add heaps of dried Turkish figs, Turkish apricots, and Medjool dates. But it doesn’t stop there: this entire concoction then ends up in select Jamaican rum barrels until it is aged to perfection. The result? An elegant, complex, and layered behemoth of a beer that’s 10%ABV. Figgy is absolutely perfect for sharing at holiday meals. Available starting on Friday, November 19th, $20/750ml, while supplies last. Figgy is made once a year and is very limited, so don’t miss out! Order your Figgy Pudding here…
New Gifts For Winter
As winter gets, um, winterier, a cozy hoodie is the ticket. NJ can get blustery, ya know? This year we doubled down on the comfy factor and went with a super-premium hoodie in a killer hockey-jersey style. Navy and gray and branded front and back with the updated Alementary logos, our entire team is completely addicted to them. They’re warm enough to keep you out of that heavy coat an extra day, but not too warm so you can still stay comfortable next to the fire. While that hoody is super excellent, some of us like a little extra warmth on the ol’ noggin. For this, the signature Alementary beanie is where it’s at. They are custom-knitted, super durable, and unbelievably warm. But there’s also so much more! See all the merchandise and pick up your hoodies and beanies here…
For Folks Who Just Want The Beer
Got a friend who is into IPA’s? Our new HOP BOX is where you need to be. Two four-packs each of our best IPAs for the awesome price of $90. Exact beers may change so that we can give you the freshest options. Our production team loves all the hops, but they can never decide what’s best. Why argue? Get a case of them all and drink them side-by-side.
If hops aren’t your thing, opt for the MALT BOMB! Two four-packs each of our best malt-focused beers for the even more awesome price of $85. You’ll get a mix of light and dark, lagers and ales, but none of the overly hoppy stuff. Our Brewmaster has declared this the top aprés ski case to keep around for after you spend a day bombing down a mountain–or if you’re simply into killer full-flavored beers and want to stay in.
I Don’t Know What To Do!
But what if you know your friend likes craft beer but you’re not sure what? Get them a gift card and let them drive the bus. We have lovely physical gift cards you can pick up in the taproom, and we also have electronic gift cards you can buy from afar and email to your friends and family in our area. Cards can be in any denomination and used for anything in our brewery. Physical gift cards are only available in-person at our taproom, but electronic gift cards can be bought any time here…
With The Alementary you simply can’t go wrong with craft beer gifts. We’ve got something for everyone… even wine drinkers love the hoodie :). We hope you have a wonderful and safe season, and we look forward to seeing you all soon!
At The Alementary, we love lagers.
We love them a LOT. When we launched our flagship, The Original Hackensack Lager, most of the craft beer world thought we were nuts! But the reality is that lagers are amazing and varied. They come in all shapes and sizes with everything from yellow beer flavored beer to the darkest and richest malt bombs you can imagine. They are also intensely difficult to make–which is in no small part why we like them. The difficult things are fun, and give a wonderful sense of achievement. With a beer like this, there’s nowhere to run, nowhere to hide. It’s just a brewer and their gear, trying to extract only the best possible flavors.
We’ve done many lagers over the years with nerdy math names and one of the most popular is Story Problems. Story Problems is a ‘Dortmunder-style lager’. But what does that mean? Dortmund is a town in northwestern Germany where the style was created. The water in Dortmund is quite soft and makes an excellent platform for more amped up flavors. As a style, you’ll find a firm bitterness and extremely balanced malt and noble hop expressions. Our version is made with premium German Munich and Pilsner malts and is hopped during the brew with German Magnum and Hallertau Tradition hops. We ferment it with our house lager yeast.
There aren’t many ingredients but it still isn’t a style to be trifled with. Story Problems is layered and nuanced. We choose only traditional German barley malts and hops grown in the Hallertau region. A beer like this requires a foundation in authenticity. Deep golden malty sweetness and that classic Munich malt “fresh toast” quality create a beautiful scaffold for classic noble hop expressions of low spice and white flowers. Our water here in Hackensack is much harder, with more calcium so our version carries a complementary slate-like water profile that adds a little aggression to the profile that we think enhances this classic and situates it firmly in New Jersey.
Did you know this is Blake’s favorite beer we make? It was originally crafted after he drank another commercial example after a day of skiing and realized that this style is perhaps the most perfect beer for that purpose. Drinkable, satisfying, and complex, Story Problems is all the things. It isn’t a permanent member of the family, though. We only make it for the cooler months. Now is your chance to pick it up while it is around!
It’s time for a change!
Over the last five years here in Hackensack we’ve learned a lot about ourselves and our business. Team members have come and gone, beers have come and gone, pandemics, government shutdowns, you name it, we’ve seen it. As we’ve grown and evolved we decided it was time for a big change: to switch up our look!
THE RIGHT PARTNER
An exhaustive search turned up our new friends at Rapunzel Creative. As luck would have it, it’s not that hard to get people to work with you when there’s beer involved, so they said ‘yes’ and got busy crafting the next generation Alementary brand. We’re becoming bolder and more daring, but we’re still not jumping on fads. We’re doubling down on quality. We’re pushing hard on creativity. We’re owning the geeky cool vibe you all love us for. We’re expanding our distribution with new partners. In short, we’re all-in on us… and piloting our brand alongside a creative firm that’s very quickly become a group of friends.
Before you ask, we’re not getting bangs or swapping wardrobes to skinny jeans and band tees (although a visit to our production brewery might have you thinking otherwise). Our logo has been updated to fit our cool nerd vibe, and if you’ve been keeping an eye out on our social media or grabbed some cans you may have noticed that our labels are getting a facelift. There’s a new and ever-evolving version of our website. New, enhanced customer services are on the way. This process has supercharged our creative energy and we’re very thankful for the opportunity to engage in this transformation.
What’s this mean for the craft beer?
The beer is still the quality, reliable, delightful craft beer you’ve come to love. We’re still helping you have a better day. But with this newfound energy and some new members on the team, the Studio58 program is on fire. Solar Flare (IPA) and Rock Opera (Italian Pilsner) are just the beginning. More and more things will be coming from our test kitchen and we can’t wait for you to be part of it.
Haven’t been in the taproom for a while? Swing by and enjoy the fall weather. Try some of the new beers. Chat with the staff, make new friends. Let us know what you think. We’re very excited to show off the next evolution of Hackensack’s original craft brewery.
Blake and Michael
“Alementary”, the Atom logo, and “Better Drinking Through Science” are registered trademarks of Alememtary LLC, All Rights Reserved