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Lab Notes Newsletter

This is the facts.

Upping the Craft Beer Game in Hackensack’s 1st Brewery

The Alementary Atom Logo

It’s time for a change!

Over the last five years here in Hackensack we’ve learned a lot about ourselves and our business.  Team members have come and gone, beers have come and gone, pandemics, government shutdowns, you name it, we’ve seen it.  As we’ve grown and evolved we decided it was time for a big change:  to switch up our look!

THE RIGHT PARTNER

An exhaustive search turned up our new friends at Rapunzel Creative.  As luck would have it, it’s not that hard to get people to work with you when there’s beer involved, so they said ‘yes’ and got busy crafting the next generation Alementary brand.  We’re becoming bolder and more daring, but we’re still not jumping on fads.  We’re doubling down on quality.  We’re pushing hard on creativity.  We’re owning the geeky cool vibe you all love us for.  We’re expanding our distribution with new partners.  In short, we’re all-in on us… and piloting our brand alongside a creative firm that’s very quickly become a group of friends.

Before you ask, we’re not getting bangs or swapping wardrobes to skinny jeans and band tees (although a visit to our production brewery might have you thinking otherwise).  Our logo has been updated to fit our cool nerd vibe, and if you’ve been keeping an eye out on our social media or grabbed some cans you may have noticed that our labels are getting a facelift.  There’s a new and ever-evolving version of our website.  New, enhanced customer services are on the way.  This process has supercharged our creative energy and we’re very thankful for the opportunity to engage in this transformation.

New Craft Beer Can Designs

What’s this mean for the craft beer?

The beer is still the quality, reliable, delightful craft beer you’ve come to love.  We’re still helping you have a better day.  But with this newfound energy and some new members on the team, the Studio58 program is on fire.  Solar Flare (IPA) and Rock Opera (Italian Pilsner) are just the beginning.  More and more things will be coming from our test kitchen and we can’t wait for you to be part of it.

Haven’t been in the taproom for a while?  Swing by and enjoy the fall weather.  Try some of the new beers.  Chat with the staff, make new friends.  Let us know what you think.  We’re very excited to show off the next evolution of Hackensack’s original craft brewery.

Cheers,

Blake and Michael

Solar Flare — a totally new IPA

SolarFlare3If you’ve been an Alementary fan for a while, you’ve no doubt realized that we don’t follow fads or come out with new beers on a whim.  We only like to do a thing when we’re convinced we can break some new trail, whether that be in process, ingredients, or concepts.  For you IPA drinkers out there, that means an all-new Alementary IPA is a truly rare thing!

All that having been said, we give you a new IPA straight out of the R&D playground that is our Studio58 brewhouse:  Solar Flare!  For this creation we made a mash-up of our two favorite IPA grists to make one heavily oated and heavily wheated grain bill.  Our preference is always for drinkability, so we kept the ABV at a modest 6.5%.  As for hops, earlier this summer we were introduced by some friends to the remarkable combination of Galaxy, Ella, and Enigma–so much so that we found a unique ratio that we think brings out the best in all three.  Totally dry hopping was 4lbs/bbl following our top secret protocol to create a fresh, lush, easy-drinking beer full of fruity dank flavors.  Bruised mango, papaya, orange, white flowers, low bitterness, and just a little dank on the finish.

“What a delightful little beer!  For me it is the perfect combination of full contemporary IPA flavors, but with an interesting hop twist.  The Enigma hops even layer a barely detectable raspberry note that’s surprising and fun.”  — Blake, Head of Operations

Since this is a Studio58 release that means it is a DRAFT EXCLUSIVE, so you’ll only find it at our taproom and at select draft partners around the state.  The only to-go option is Crowlers from the taproom. Please remember that crowlers are *not* cans, so if you take it home drink it fresh.  Luckily, knocking back 32oz of Solar Flare is anything but a chore.  Cheers!

Alementary Word Pictorial Logo RGB
55 & 58 Voorhis Lane
Hackensack, NJ
201-968-1290
Public Hours:

Monday 3-8pm
Tuesday 3-8pm
Wednesday 3-8pm
Thursday 3-8pm
Friday 3-10pm
Saturday 12-10pm
Sunday 12-8pm
(c)2021 Alementary, LLC

“Alementary”, the Atom logo, and “Better Drinking Through Science” are registered trademarks of Alememtary LLC, All Rights Reserved